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Carol Joseph
Writer. Storyteller. Brand Builder.
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Ameriprise had a cumbersome statistic about client confidence that they wanted to feature in a television commercial. We translated confidence into a good night’s sleep and created this clean, simple spot to break through the clutter of financial commercials.
The spot was sold the week before Thanksgiving, shot during the Los Angeles wildfires and ready to air by New Year’s Eve.
Ameriprise prides itself on the close personal relationships advisors develop with their clients. We wanted to demonstrate this in a way we hadn’t seen done before.
While TV and video were designed to be more emotional, OLA was used to deliver on specific proof points. Clients liked these lines so much they used them repeatedly in both internal and external marketing materials.