Priority Health wanted an emotional campaign to demonstrate their philosophy of putting people first. Although a freelance team created the initial concept of “Reasons”, my partner and I were challenged to flesh it out as a multi-channel campaign. We interviewed hundreds of members to find those with the most compelling stories. Stories that showed them not as victims, illnesses or numbers, but as survivors, conquers and people with a passion for life. It was an honor and privilege to share their stories.
